We are proud of the facilitators of the Local Business Restart Project. They are all local business owners who understand the complexity of operating a business in a time that requires clear strategic thinking, quick decision making, and creating pivoting opportunities daily. They are leaders in their field and are passionate about elevating other business owners.
BRIAN MARTIN, OWNER, MADE TO MEASURE
Brian Martin, CHRE, ACC brings over twenty years of senior executive experience to Made to Measure Performance & Engagement Solutions.
Skilled in all areas of human resources and operations management, he is known as an agent of transformation for leaders, teams, and organizations. A champion of human potential, he is passionate about helping businesses create their vision, exceed their goals, and create high-performance teams. He helps stakeholders understand the intersection of performance and engagement through his unique insight that balances strategic focus with operational excellence.
Brian works with stakeholders at all levels including front line associates, leaders, teams, executives, and boards. Using a strengths-based approach he helps reveal underlying causes of poor performance or engagement and co-creates high-impact solutions that produce results. His passions include creating customer-focused cultures, employee training, leadership coaching and development, team intervention, strategic planning, and personal transformation.
Brian will be facilitating our Customer Service Workshops and Retail Management Advisor Services
CORALEE GRIMM, Co-OWNER, CULTURE CO
Coralee finds herself in many streams of Culture Co. from creative and design, collaboration enthusiast, authentic content creation, and social strategy to cultural branding and marketing.
After studying marketing and design for business she soon realized that the ethos of culture needed to be created first. Culture in its broadest sense is cultivated behaviours that are directly evolving and nuanced through design. The effects of design are profound as it generates behaviours that directly impact your business and your following.
Design-driven branding is her ultimate ambition, creating a brand that speaks your cultural values, to your team, your peers, and your clientele. Coralee loves to bring who you are to your brand. Ultimately her diversified experience from magazine writing, building homes, weddings and travel, has given her the opportunities to understand that people love to tell their story and live their style.
Coralee will be facilitating our Marketing & Content Development Workshops and Marketing Advisor Services
LORRI KLASSEN, OWNER, KLASSEN MARKETING CO
My interest in social media began in 2007 with the discovery of Facebook. I had been hearing a lot of murmuring about it and needed to find out for myself what it was all about, so I signed up. My friends and family thought I was making a mistake as “everyone would know everything about you”…YES, that’s the point! Establishing and growing relationships is truly what it’s all about!
Being the very curious type, it didn’t take me long to wonder what this type of connection and relationship building could do for businesses. Social media marketing has been a functional and advantageous arm of overall marketing strategies for businesses and brands for at least ten years, and in many ways, we are just getting started!
Klassen Marketing Co. was founded in January 2011 when my dabbling in social media became a full-fledged passion and full-time occupation. I have been serving North American based businesses with digital marketing solutions since that time.
Lorri will be facilitating our Social Media Basics Workshops and Social Media Advisor Services
GRACE-LYNN REEVE, MAL, CPHR, CLC
Grace-Lynn is a Certified Leadership Coach with an extensive background in human resources, management and leadership. Grace-Lynn takes great delight in seeing people achieve their goals. She believes non-directive coaching is a powerful way for individuals to figure out where they want to go, and how to get from here to there. Grace-Lynn may be just the right coach for you if you aren’t sure how to set up an effective HR platform for your business, are working through employee issues, have a goal in mind but aren’t sure how to get there, or are feeling stuck.
Grace-Lynn will be available through our Advisory Services
CURTIS MCHALE, OWNER, SFN DESIGN
Curtis has been building online stores for 10+ years with his company SFNdesign for clients around the world. He’s taught eCommerce and Development at BCIT and continues to offer free online content for self-starters. When not building sites, he’s trying to figure out what his three girls are excited about so he can join in the fun.
Curtis will be facilitating our Intro to E-commerce Development Workshop and E-commerce Advisor Services
How our Funding Works
We get asked a lot about how we can make our workshops and advisory services free. Well through monies obtained through the Western Economic Diversification Fund, we are able to support more business leaders get the help they need. Community Futures is a not-for-profit agency that aligns businesses with the funding and resources they need to create sustainable businesses that help our communities thrive.
VERONICA LYVER, SENIOR CONSULTANT, HR WEST
Veronica Lyver brings years of in-depth senior human resources management experience to her work with HR West Consulting. A seasoned human resources professional with a broad range of expertise, Veronica’s background includes more than two decades in the hospitality industry. Over the years, she has worked with respected brands such as Canadian Pacific Hotels, Fairmont Hotels & Resorts, Hilton Hotel & Resorts, Harrison Hot Springs Resort & Spa, Mayfield Dinner Theatre and River Cree Resort and Casino, helping them develop and implement strategies to address their multifaceted human resources needs.
Skilled in all aspects of HR management, including training and development, Veronica is particularly adept at helping clients navigate complex issues. As part of her work, she facilitates interactions and liaises with the various parties to develop agreements that address key needs and priorities. Her belief in creating mutually beneficial solutions, and her commitment to building respectful, non-adversarial relationships has proven highly successful. Most recently, she was a key member of the bargaining committee that helped facilitate the negotiation of the master agreement, representing 46 employers with over 1200 employees across BC. Veronica is also well-versed in occupational health and safety issues, and has led several initiatives related to improving workplace health and safety.
Veronica holds a Chartered Professional in Human Resources (CPHR) designation from the CPHR Association of British Columbia & Yukon, as well as a Human Resources Management Certificate from the University of Alberta. A tireless learner, she is most recently completed a Master Mindfulness Practitioner certificate, honing skills that will allow her to offer clients enhanced insights to help them better navigate business development. As a Senior Consultant at HR West, Veronica is comfortable leading projects or in assisting in-house HR specialists as needed.
Originally from St. John's, Newfoundland, Veronica has spent much of her HR career in Western Canada and is passionate about giving back to the places she calls home. An ardent animal lover, she was a long-time volunteer with the Edmonton Humane Society’s Pets in the Park Annual Fundraiser and has lent her time to both Habitat for Humanity and the United Way. She is also an avid participant in the annual Kidney Run/Walk for the Kidney Foundation of Canada and is a proud member of the Rotary Club of Chilliwack.
Veronica will be facilitating our Workforce Development Workshops and Human Resources Advisor Services
WILLIAM KLAASSEN, OWNER, BLUE GIRAFFE CONSULTING
Having a background in Information Systems and Systems/Process Design, combined with a Bachelor's Degree in English and a Master's Degree in Counselling Psychology, William brings an unparalleled passion to understanding the fundamentals of not only the entire organization but also each individual person and what contribution they have to the health of any organization. This understanding then translates into a very effective consulting experience for all involved.
Throughout the past 20+ years, William has owned, worked in, and managed IT firms, blueberry farms, construction businesses, and also a non-profit organization. Further to this, he has also worked in several non-profit and for-profit organizations in various capacities and is also a certified school teacher with several years of experience teaching grades 7-12.
With a firm belief that leadership is influence and that everyone is a leader in their own right, William is passionate about helping every leader reach their potential.
Making Chilliwack home with his wife and six beautiful children, William is passionate about helping others achieve both their goals and their personal emotional, and/or organization health.
William will be facilitating our Cashflow, Systems & Communication workshops and also as an
Advisor for Cashflow, Communication and Business Coaching
KRISTIN VAN VLOTEN, OWNER, SALVO COMMUNICATIONS
Kristin van Vloten founded Salvo Communications in 2014 to provide writing support to experts, executives, and organizations who want to build their brands, especially in the area of thought leadership. She has co-written or ghostwritten multiple Amazon best-selling non-fiction books, one of which is included in a university curriculum. She has coached over a hundred new entrepreneurs in the basics of marketing and branding. She has been a key player in multi-million-dollar fundraising and marketing campaigns. She has supported hundreds of small to medium sized businesses with high end, versatile, and flexible copywriting and ghostwriting support.