Our Workshops
Our workshops are offered to anyone who has a business in Abbotsford or Chilliwack and are free of charge as part of our commitment to Economic Recovery in response to COVID-19 through our partnership with the Western Economic Diversification Fund.
The workshops are also available for your employees as part of their development.
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We hope you join us!
Workforce Development
HR BASICS with Veronica Lyver
January 12, 2021 9am - 11am ~ Delivered via Zoom
You will learn the basics of Human Resources and how you can best set up your processes and procedures to support you and your employee's success. In this workshop, we will review the building blocks of a great Human Resource plan.
COMMUNICATING WITH EMPATHY with William Klaassen
February 3, 2021 9am - 11am ~ Delivered via Zoom
We communicate through everything we do; our body language, our energy and our words. Learn how to show more empathy towards those in your life through evidence-based strategies.
TRAINING OR COACHING? CHOOSING THE BEST APPROACH FOR EACH TEAM MEMBER with Grace Lynn Reeves
February 17, 2021 9:00am - 11:00am ~ Delivered via Zoom
Learn how to navigate training vs coaching with your teams through this insightful workshop. You will be given the tools to integrate better training and coaching mechanisms into your business.
Strategic Financial Planning
MAKING YOUR MONEY WORK FOR YOU with William Klaassen
Jan 20, 2021 9:00am - 11:00am ~ Delivered via ZoomMany small businesses fail because of poor cash flow management or no cash flow management at all. Often entrepreneurs and owners have lots of passion for their product but don’t necessarily have the business skills to run a viable business. Knowing how to measure the financial performance of your business and use data to make the best business decisions are critical.
BUILDING YOUR BUSINESS BUDGET with William Klaassen
Feb 2, 2021 9:00am - 11:00am ~ Delivered via Zoom
Understand the basics of building your operating budget and the importance of it's role within your business. We will explore how to grow your business and make financial decisions.
Marketing & Content Development
BRAND BASICS with Coralee Grimm
January 14, 2021 10am - 12pm ~ Delivered via Zoom
The foundational pieces to creating intentional brands. We discover your brand voice, vision, and target audience. How do fonts, colours, and logo design play a role in your identity? This 2 hr session will cover the basic elements of any brand.
CONTENT & MARKETING CALENDARS with Coralee Grimm
January 26, 2020 10am - 12pm ~ Delivered via Zoom
Find easy ways to plan and execute content, campaigns, and the organizational planning aspects of your platforms. Using a 30-day planning calendar, you will learn how to effectively plan content and communicate with your audience.
BUILDING A SUCCESSFUL CAMPAIGN with Coralee Grimm
March 9, 2021 10am - 12pm ~ Delivered via Zoom
Create an action plan for your great idea. This session helps you turn your ideas into actions. This step by step process will help you not only plan but to execute the idea effectively. We will discuss types of campaigns, why they work and what campaigns are the right fit for your business.
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Social Media Basics
Social Media Marketing feels like a revolving door of algorithm updates, content creation changes and challenges, and strategy hits and misses. It doesn’t have to act out that way for you and your business when you get the right kind of social media training.
With my Social Media Marketing training, you will experience not just how-to’s and tactics for today’s social media marketing landscape, but psychology and science behind the integrity-driven type of marketing that will get you the outcomes you desire and deserve.
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FACEBOOK BUSINESS PAGES & GOOGLE PLACES with Lorri Klassen
January 21, 2021 2pm-4pm~ Delivered via Zoom
Facebook is the largest and still most popular social media channel, providing many different ways for growing and nurturing a community of ideal clients and customers. It gives those marketing their businesses a real chance for success.
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LINKEDIN - HOW TO MAKE IT WORK FOR YOU with Lorri Klassen
February 4, 2021 2pm - 4pm ~ Delivered via Zoom
Using LinkedIn as part of your overall digital marketing strategy ensures you are focusing on your ideal client and addressing their needs in the marketplace. Many positive changes have occurred in LinkedIn since being purchased by Microsoft and there are still many people who prefer it far above any other platform. Allow me to highlight the reasons why you will want to engage in LinkedIn for marketing your business.
INSTAGRAM - DON'T IGNORE THE HOTTEST SOCIAL MEDIA CHANNEL OUT THERE with Lorri Klassen
February 23, 2021 2pm - 4pm ~ Delivered via Zoom
Instagram is simply put, not to be ignored. Numbers don’t lie, and Instagram has them! Engagement is typically much higher on this platform, and as a digital marketer using a free service to grow your business, that is a top objective to attract customers and clients towards your brand and offering.
VIDEOS AND STORIES ARE THE FOUNDATION OF YOUR BUSINESS SUCCESS with Lorri Klassen
March 4, 2021 2pm - 4pm ~ Delivered via Zoom
Video marketing doesn’t need to be a frightening proposition, in fact, it can and should be the most fun you have promoting your business all week long! The majority of consumers no longer respond to overproduced and scripted videos, they want realism and the chance for true connection. Allow me to share with you some of the top (and easiest) tips and tricks for today’s digital marketing landscape that will get your videos seen.