Our Workshops

Our workshops are offered to anyone who has a business in Abbotsford or Chilliwack and are free of charge as part of our commitment to Economic Recovery in response to COVID-19 through our partnership with the Western Economic Diversification Fund.

The workshops are also available for your employees as part of their development.

We hope you join us!

Workforce Development

COVID-19 SUPPORT FOR SMALL BUSINESS

October 7, 2020 9am - 11am ~ Delivered via Zoom

You will learn how to support your Employees through understanding Employer Obligations through the Employment Standards Act, Human Rights, and Health & Safety planning. We will also discuss how to restart employees returning to work; processes and best practices, how to handle work refusals, ongoing health and safety in the workplace, and accomodating employee needs.

THE LEADERSHIP WHEEL OF LIFE

October 19, 2020 2pm - 4pm ~ Delivered via Zoom

The Wheel of Life is a valuable tool that allows anyone to quickly complete a self-assessment that provides a helicopter view of how satisfied (and balanced) you are with your life and business. Understand how your personal satisfaction shows up in your business practices. As leaders, we understand that employee engagement drives business success and we also understand how engaged we are impacts our employee's experience. Learn how the Wheel can be applied in your life and business to check in, reflect, and create change for a fulfilling business and life.

FUNDAMENTALS FOR A STRONG EMPLOYMENT RELATIONSHIP

November 9, 2020 10am - 12pm ~ Delivered via Zoom

Learn what Human Resources means to a business from the Building Blocks of hiring, to being an Employer in the labour market and hiring best practices. Go deeper in your understanding of Human Rights and Employment Standards.

Bring your challenges and toughest issues for guidance.

Strategic Financial Planning

CASHFLOW PLANNING

October 14, 2020 9:30am - 12pm ~ Delivered via Zoom
October 28, 2020 9:30am - 12pm ~ Delivered via Zoom
*this is a series of 2 - 2.5 hour workshops. Must be available for both.
Many small businesses fail because of poor cash flow management or no cash flow management at all. Often entrepreneurs and owners have lots of passion for their product but don’t necessarily have the business skills to run a viable business. Knowing how to measure the financial performance of your business and use data to make the best business decisions are critical. Business now days requires more and more skills that have to be mastered by its owners and managers, that's why one of the most important ability that you have to acquire is the cash flow management. In this course, you will learn everything you need to know about cash flow management, how to understand the reality of your business when it comes to cash, but also learn how to never end up in a cash crisis! These skills are more important than ever as so many businesses have experienced unexpected changes in revenue and costs due to COVID-19 and need to establish or re-visit cash flow expectations to survive.

SESSION 1: Introduction to Cash Flow Planning & Principles

Overview of Cash Flow – presentation, Q and A
Why Cash Flow Matters – discussion
Cash Flow Tools – presentation and reviews
Cash Flow Forecasting – presentation and discussion
Case Study Review – review and discussion
Prep for Module 2 – review pre-work for next session

SESSION 1: Building a Cash Flow Plan

Review of Cash Flow
Self Reflection – Reviews of own finance documents/analyzing your own cash flow statements and projections
Identifying cash flow challenges / risks – review and discussion
Re-thinking your own cash flow – independent work with feedback
Next steps

Marketing & Content Development

BRAND BASICS
October 16, 2020 9am - 11am ~ Delivered via Zoom

The foundational pieces to creating intentional brands. We discover your brand voice, vision, and target audience. How do fonts, colors, and logo design play a roll in your identity. This 2 hr session will cover the basic elements for any brand.

CONTENT & MARKETING CALENDARS

October 23, 2020 9am - 11am ~ Delivered via Zoom

Find easy ways to plan and execute content, campaigns, and the organizational planning aspects of your platforms. Using a 30-day planning calendar, you will learn how to effectively plan content and communicate with your audience.

STORYTELLING FOR EVERYONE

October 30, 2020 9am - 11am ~ Delivered via Zoom

Learn how to tell a compelling story that attracts your audience and speaks to your brand. Storytelling basics are discussed to help you successfully tell your brand story in an engaging way.

BUILDING A SUCCESSFUL CAMPAIGN

November 6, 2020 9am - 11am ~ Delivered via Zoom

Create an action plan for your great idea. This session helps you turn your ideas into actions. This step by step process will help you not only plan but to execute the idea effectively. We will discuss types of campaigns, why they work and what campaigns are the right fit for your business.

E-Commerce Development

INTRODUCTION TO E-COMMERCE
Facilitated by Curtis McHale

November 4, 2020 9am - 11am ~ Delivered via Zoom

If you have been thinking about how to get your business online, this workshop will assist with how to take those first few steps.

GETTING STARTED WITH SHOPIFY
Facilitated by Cassandra Ratcliffe from Shopify

November 18, 2020 9am - 11am ~ Delivered via Zoom

Create a Shopify site that will enhance your business. You will be given the tools to build a site on Shopify as we work through the admin dashboard to further your understanding.

Social Media Basics

Social Media Marketing feels like a revolving door of algorithm updates, content creation changes and challenges, and strategy hits and misses. It doesn’t have to act out that way for you and your business through when you get the right kind of social media training.

With my Social Media Marketing training, you will experience not just how-to’s and tactics for today’s social media marketing landscape, but psychology and science behind the integrity-driven type of marketing that will get you the outcomes you desire and deserve.

FACEBOOK BUSINESS PAGES & GOOGLE PLACES – Optimized for Success
October 8, 2020 3pm-5pm~ Delivered via Zoom

Facebook is the largest and still most popular social media channel, providing many different ways for growing and nurturing a community of ideal clients and customers. It gives those marketing their businesses a real chance for success.

LINKEDIN - HOW TO MAKE IT WORK FOR YOU

October 22, 2020 3pm - 5pm ~ Delivered via Zoom
Using LinkedIn as part of your overall digital marketing strategy ensures you are focusing on your ideal client and addressing their needs in the marketplace. Many positive changes have occurred in LinkedIn since being purchased by Microsoft and there are still many people who prefer it far above any other platform. Allow me to highlight the reasons why you will want to engage in LinkedIn for marketing your business.

INSTAGRAM - DON'T IGNORE THE HOTTEST SOCIAL MEDIA CHANNEL OUT THERE

October 29, 2020 3pm - 5pm ~ Delivered via Zoom

Instagram is simply put, not to be ignored. Numbers don’t lie, and Instagram has them! Engagement is typically much higher on this platform, and as a digital marketer using a free service to grow your business, that is a top objective to attract customers and clients towards your brand and offering.

VIDEOS AND STORIES ARE THE FOUNDATION OF YOUR BUSINESS SUCCESS IN 2020 AND BEYOND

November 12, 2020 3pm - 5pm ~ Delivered via Zoom
Video marketing doesn’t need to be a frightening proposition, in fact, it can and should be the most fun you have promoting your business all week long! The majority of consumers no longer respond to overproduced and scripted videos, they want realism and the chance for true connection. Allow me to share with you some of the top (and easiest) tips and tricks for today’s digital marketing landscape that will get your videos seen.